Ecademy – The Entrepreneurship Course

The World's Best Entrepreneurship & Digital Marketing Course

 Launch and scale your company with this 64 module, 1700+ slide course on entrepreneurship and digital marketing created by Ryan Allis, an experienced entrepreneur who built iContact from a startup to $50 million in sales, 300 employees, and an exit for $169 million.

Ryan Allis Ecademy Entrepreneurship Course

Part 1: Starting Up

Part 2: Growth

Part 3: Scaling

You will get..

64 Video Lessons

1700+ Slides

My Digital Growth Strategies

Step-by-Step Guidance

Private Whatsapp Group 

Monthly Live Q&A Zoom Calls

All Future Lessons

The comprehensive, step-by-step roadmap to starting, growing, and scaling your company


Ryan P. Allis

Ryan is the CEO of, a global community of leaders and entrepreneurs building organizations making a positive impact. He was previously the CEO and co-founder of iContact and led the company to 300 employees, 70,000 customers, and $50M in annual sales and a sale for $169 million to Vocus (NASDAQ: VOCS).

Ryan is a three-time INC 500 CEO, an Emeritus Member of the UN Foundation Global Entrepreneur Council, and served as National Co-Chairperson of Technology for Obama during the 2012 U.S. Presidential Election.

He is a member of the Hive, Summit Series, EO, Endeavor, and Mindvalley communities. He is the author of the entrepreneurship book, Zero to One Million.

He studied economics at UNC-Chapel Hill and holds an MBA from Harvard Business School where he was Co-President of the HBS Social Enterprise Club.

As both a Harvard MBA and and an experienced SaaS entrepreneur with a 9-figure exit, he brings depth and real-life experience to this extensive entrepreneurship course. 

Watch this video from Ryan Allis on why he created Ecademy...

Course Curriculum

56 modules on everything you need to know to scale up your current or new business from $0 to beyond $10M in annual sales. This course is for those just getting started and for those already at a few million in annual sales who are ready to scale up.

Part 1: Starting Up

  1.  How Entrepreneurship Works (29:43)
  2. The Four Types of Entrepreneurs (6:03)
  3. The Four Types of Companies (5:17)
  4. The Big Opportunities (30:21)
  5. Finding Your Purpose (19:42)
  6. Choosing the Problem to Solve (3:47)
  7. Your Business Model Canvas (11:05)
  8. Creating Your Product (16:20)
  9. Rapid Prototyping (14:27)
  10. Design Thinking & Lean Methodology (5:00)
  11. Creating Your Brand (4:17)
  12. Creating Your Logo (3:32)
  13. Choosing Your Domain Name (5:54)
  14. Creating Your Web Site (10:04)
  15. How to Incorporate (5:31)
  16. Getting Your First Customer (8:47)
  17. iContact Case Study (43:07)

Part 2: Growth

  1. Digital Marketing Overview (8:34)
  2. Market Sizing & Customer Personas (6:12)
  3. The Marketing Funnel (7:06)
  4. Customer Acquisition Channels (6:44)
  5. Marketing Math (CAC & LTV) (22:30)
  6. Marketing Automation (20:52)
  7. Landing Pages & Lead Generation (17:12)
  8. Facebook Advertising (22:05)
  9. Advanced Facebook Ads (12:05)
  10. Facebook Ads Case Study (8:59)
  11. What is Retargeting? (9:00)
  12. Setting Up Retargeting (11:18)
  13. Google Ads (13:12)
  14. Google Analytics (5:22)
  15. LinkedIn Ads (4:36)
  16. Email Marketing (11:12)
  17. Social Media (8:39)
  18. Search Engine Optimization (12:19)
  19. YouTube Marketing (6:13)
  20. Affiliate Marketing (4:17)
  21. Offline Advertising (3:43)

Part 3: Scaling Up

  1. Tools for Growing Startups (9:59)
  2. Inbound Sales (9:26)
  3. Outbound Sales (10:36)
  4. Recruiting Your Team (9:43)
  5. Creating Your Pitch Deck (4:55)
  6. Raising Angel Capital (15:12)
  7. Raising Venture Capital (42:20)
  8. Scaling from 1-5 Employees (11:27)
  9. Scaling from 6-25 Employees (17:32)
  10. Scaling from 25-50 Employees (15:17)
  11. Scaling from 50-250 Employees (15:42)
  12. Team Building Exercises (5:08)
  13. Management Tips (10:22)
  14. Product Management (7:19)
  15. Creating Your Strategy (9:30)
  16. Creating Your One Page Strategic Plan (12:19)
  17. Execution (17:46)
  18. 100 Steps in Review (24:28)

Our Private WhatsApp Group

Paying Ecademy customers are invited to our private WhatsApp group where they can get personal support on getting past any roadblocks and scaling up your digital marketing and sales from course creator Ryan Allis, the former CEO of iContact. This personal 1:1 support is often worth more than the cost of the entire course.

Want more proof? Here's the team photo of iContact, the digital marketing software company that course creator Ryan led as CEO for 10 years from startup to 300 employees. Learn directly from the entrepreneur who built this company and get his playbook for entrepreneurial success and scaling.

Here is a video from Ecademy creator Ryan Allis describing the course...

What You'll Learn in Part One: Starting Up

Everything you need to know to get your business from idea-phase to revenue generation

Deciding What To Sell

Your Business Model

Creating Your Purpose

Naming Your  Brand

Creating Your Logo

Selecting A Domain Name

Creating Your Web Site

Rapid Prototyping

Creating Your Product

Incorporating Your Business

Opening a Bank Account

Accepting Credit Cards

Getting Your First Customer

Being a Digital Nomad




Video Lessons

What You'll Learn in Part Two: Growth

Everything you need to scale revenues to $10 million per year and ramp up lead and customer acquisition using digital marketing

Calculating Customer LTV

Customer Acquisition Cost 

Marketing Automation 

Creating Landing Pages

Increasing Lead Volume

Turning on Retargeting Ads

Facebook Advertising

Advanced Facebook Ads

Google Ads

LinkedIn Ads

YouTube Advertising

Search Engine Optimization

Affiliate Marketing

Using Instagram, Pinterest, & TikTok




Video Lessons

What You'll Learn in Part Three: Scaling Up

Everything you need to know to get your business from idea-phase to revenue generation

Recruiting Your Team

Hiring a COO & CFO

Building a Sales Team

Building Systems for HR, Payroll, and Finance

Creating Your Pitch Deck

Raising Angel Capital

Raising Venture Capital

Forming a Board of Directors

Product Management

Strategy & Execution

Operational Management

Preparing to Be Acquired

Hiring an Investment Banker

Company Sale Process




Video Lessons

Video Testimonials

Written Testimonials

Alberto Tha

Milan, Italy

Hey Ryan just wanted to thank you for Ecademy. It's amazing. My girlfriend and I have already founded our company, come up with our brand name, designed our logo, and are now developing our product. We are working on creating the first sample now. I couldn't be happier. Thanks! Keep in touch and thanks for the good material and inspiration. 

Jean Luc

Cape Town, South Africa

Hope you are enjoying beautiful Bali, The Island of the Gods! It's Jean Luc (Jay) in Cape Town, South Africa from Hive 12. Your course is a masterpiece. Practical and straightforward. It's all someone needs to start and scale up as an entrepreneur. You gave away all your years of hard work through this course to empower so many. Thank you. Much love from Cape Town.

Teresa Spangler

CEO of Plaza Bridge Group

Raleigh, NC

Ecademy is one of the most comprehensive courses available on entrepreneurship. It has VERY NEEDED information for anyone wanting to plant their entrepreneurial roots and grow their company. Very impressive. Thanks Ryan! 

Amol Shah

New York City, NY

Hey Ryan, Thanks for sharing the material. Ecademy is a great playbook that covers all the aspects of business and different stages of growing the company. The sessions on marketing, creating your One Page Strategic Plan and CEO activities through the different stages of the company were the most helpful to me. We are in B2B, and we are grappling with the topics such as how to set right sales targets (considering relatively higher level of uncertainty on the sales cycle) and how to prioritize roles for new hires and stay within budget (as several roles are important for different functions). Thanks again for sharing this material. It is a great playbook to refer to as the company grows.

Jonathan Yudis

President, Maui Dream Properties
Maui, Hawaii

Ryan is an amazing entrepreneur, business leader, and person. He combines his business acumen with a passion to unite leaders and bring out their best for building communities and bettering our world. If you want to grow both as a person and for your business, check out Ecademy today!

Ray Kallmeyer

​CEO of Enklu
San Francisco, CA

Ryan has been instrumental in my growth as an entrepreneur and in the success of my company. We doubled revenue three times in just six months as a direct result of Ryan's training.

Dr. Shahriar Agahi

Owner of a Dental Practice
Las Vegas, Nevada

As a recent graduate dentist, I found Ryan’s Ecademy a must for anyone who is interested in opening up a business or practice. I have attended multiple lectures and read several books on the topic but Ecademy’s easy to follow and interactive curriculum was definitely a huge plus. I have learned what it takes to one day open up my own dental practice from A to Z with all the resources I may need throughout this journey. I also really enjoyed the web-based nature of the course and how it was organized in different parts and subcategories with Ryan himself lecturing over the slides and adding even more useful information. I highly recommend Ecademy to anybody looking to start up or grow their own business. I really enjoyed it and I will be referring back to a lot of those slides on my journey to opening up my practice next year. I will be sure to refer bunch of co-residents and classmates as well.

Fang Jie and Chen Xiaodan


We are Fang Jie and Chen Xiaodan, recent university graduates from Singapore. Recently, we took Ecademy, the entrepreneurship course by Ryan Allis to further hone our knowledge and skills on the topic of entrepreneurship. Ryan has done an excellent job of curating the slides and video modules. With his vast knowledge and numerous years of experience being the founder of various start-ups, we were certainly in good hands and as a matter of fact, we learned a lot more in Ryan’s course than the entrepreneurship courses in our universities. We would highly recommend this course to any interested peers who are looking to start a business or scale their businesses. We highly recommend and hope more people will embark on this entrepreneurship journey.

Cody Candee

CEO of Bounce
San Francisco, California

Hey Ryan. I went through Ecademy this past week. I was blown away with how thorough and comprehensive it was. I spent extra time in the growth and team building sections and was astonished at how up to date and relevant all of the content is...not only are you an experienced guru when it comes to building a big business but also seem to keep so up-to-date and relevant too (so often the experts fade as time goes by and the world changes, but not here!). Please let me know if I can do anything else to help promote the course. This was absolutely a 10/10!!

Rob Murphey

Affinity Recruiting
Huntsville, Alabama

Our team at Affinity has been thrilled to work with Ryan and learn from the Ecademy course. Switching gears from startup to efficient scaling comes with challenges, and we are very grateful to Ryan for providing this thorough and excellent growth roadmap.

Brandon Bornancin

CEO of
Columbus, Ohio

I've known of Ryan since I first read his book Zero to One Million way back in 2008. Ryan is a genius entrepreneur and CEO and I've learned so much from his content and programs. Now twelve years later, I'm thrilled to be a big supporter. Take Ryan's course if you're ready to scale up your business.

Aakash Ravi

Co-founder of Spaceti
New York, New York

Forget in investing in an MBA or an entrepreneurship degree and just take this course. Ryan is one of the most successful entrepreneurs of the past decade and he's sharing all his secrets for a fraction of the price of any college degree. The course is jam-packed with not just theory, but practical, actionable information you can apply right away. Watching this course and applying its lessons is a no-brainer for any current or aspiring business owner, but also for professionals inside large organizations who want to understand how to sustainably build fast growing companies, technology or otherwise. Thank you Ryan for sharing this gem with the global community. I really mean that man this course is absolute gold. I am learning so much that I can apply immediately.

Derek Johnson

CEO of Tatango
Seattle, Washington

Since I started learning from Ryan, my company has grown its annual sales by over 10x. I couldn’t have done it without learning from Ryan. Ryan is an incredible entrepreneur from whom I have learned so much. I've learned so much about digital marketing and growing my business. I recommend everyone take Ecademy.

Funmi Okonta

Lagos, Nigeria

Thank you Ryan for a great course. The Ecademy Entrepreneurship course should be taken by every aspiring and growing entrepreneur. It is extremely detailed, thoughtful, and practical. The case studies inside help illustrate the validity of the ideas and principles in the course. I recommend it!

Matty Mo

Founder of The Most Famous Artist

Los Angeles, California

Hey Ryan. I wanted to let you know I've completed part one of your course (and will continue on with the other sections in coming week). It is super thorough and you sound very articulate and experienced. You've done a great job. I am sure I will learn a ton as I continue to explore the more advanced sections. Well done!

Richard Ortiz

Founder of Affinity Social

Fresno, California

Hey Ryan. I’ve been loving your course and I truly appreciate you for creating this. I’m starting to really work on building businesses that serve my life’s purpose and this resource is exactly what I needed. It’s filling the gaps my previous entrepreneurship courses have left me with. Thank you again. Blessings, my friend.

Josh Baylin

CEO of Velocity Growth

Austin, TX

I’ve always admired Ryan’s entrepreneurial journey and this course breaks it down, into digestible, actionable steps to elevate your game no matter where you are in your own journey. I’d highly recommend Ecademy to any of my friends, family or colleagues who want to take this unprecedented time to up-skill and improve your approach to becoming a successful entrepreneur!

Ahmed Baba

Ajima Enterprises

Abuja, Nigeria

Sincerely, this is by far the best entrepreneurship course I have seen. What makes Ecademy stand out is its simplicity - your ability to simplify otherwise esoteric concepts. This gives Ecademy a competitive edge because a lot of entrepreneurship courses I have studied in the past use a lot unexplained business/entrepreneurship jargon. You have no idea how excited and happy I am. So is my wife! We are very satisfied, so far! Thought I should let you know. Good work, Ryan. You are an inspiration! I hope to work with you in the future. Your drive is amazing. Keep it up.

Pricing Options

You will not find these strategies and secrets anywhere else. Learn entrepreneurship, digital marketing, fundraising, scaling, and how to increase your sales directly from the CEO and founder of a company that sold for over $100 million.



The Complete Course 

  • 64+ Video Lessons
  • 1700+ Slides
  • WhatsApp Group
  • Zoom Q&A Calls
  • All Future Content